The Home Journal — learn

Popular Categories:

The Innovative Backstory Behind the Winter White Sale

Posted by: Jennifer Adams

The Innovative Backstory Behind the Winter White Sale

Stores in the U.S. have been having Winter White Sales for over 140 years now, and generations of folks have come to equate January as THE best time of the year to buy home linens and bedding. But do you know the history behind this tradition? It’s a pretty interesting story that starts with John Wanamaker, a 19th-century American business entrepreneur born in Philadelphia, PA. You may or may not be familiar with the name John Wanamaker, but you’re certainly familiar with many of his innovations. Wanamaker was ahead of his time in many ways, and he truly helped to...

Read more