Soft the first night. Softer a year from now.
What makes a sheet truly luxurious is not the first night. It is every night after. The feel six months in. The surface a year from now. The softness that stays long after the packaging has been forgotten.
That kind of lasting quality comes down to how a fabric is finished. When fibers are properly settled before a sheet ever leaves the workshop, the surface wears in beautifully over time instead of breaking down. It is the difference between bedding you replace and bedding you keep.
We designed the Lux Sheet Set with that distinction in mind, and our customers tell us the same thing: these sheets only get better with time. Machine wash after machine wash, the softness deepens instead of fading.
The softness is in the finish.
The Lux Sheet Set is enzyme-washed twice and brushed on both sides before it is ever folded. This settles the fibers completely, creating a surface that grows softer with every wash rather than rougher. It is the kind of finish that takes longer, and it is the reason these sheets feel the way they do.
From the very first wash they are buttery soft — no break-in period, no waiting for them to wear in. Machine washable, wrinkle-resistant, and designed to hold up beautifully over years of weekly laundering.
Quality you can feel. Care you can count on.
Crafted with intention
- ✓ Enzyme-washed twice and brushed on both sides
- ✓ Softens with every wash, never pills
- ✓ Machine washable, wrinkle-resistant, easy care
- ✓ Supremely soft from the very first wash
Designed for real life
- ✓ Deep pocket fits mattresses up to 16 inches
- ✓ Continuous elastic hem holds all four corners
- ✓ OEKO-TEX certified, hypoallergenic
- ✓ 90-day return, no restocking fees
Made for the bed you actually have.
A beautiful sheet should stay in place. Today's mattresses, with pillow-tops, hybrids, and toppers, often run twelve to sixteen inches deep. The Lux fitted sheet is designed with a true deep pocket that accommodates mattresses up to sixteen inches, with a continuous elastic hem that holds all four corners securely through the night.
No slipping, no pulling, no adjusting at three in the morning. Just a beautifully made bed that stays that way.
Five years from now, still soft.
"I have never experienced pilling with these sheets. They still look as beautiful as the day I bought them."
"These fit our thick 20″ mattress and they feel amazing. I just ordered a second set because I love them so much."
"Truly the softest, most comfortable sheets — they feel heavenly, and worth the investment."
The last set you'll buy this decade.
Sleep on them for ninety nights.
If the Lux Sheet Set does not soften with every wash, fit your mattress perfectly, and become the most comfortable bedding you own, simply return it. Easy returns, no restocking fees — and it's the reason most of our customers come back for a second set.


